Who am I and what is Brand Watch?

Who am I?

Hey!

My name is Alex Keshishian. I am a brand strategist from London, UK, currently living and working in Chicago, US as an Associate Director of Strategy at Dentsu International, an Marketing Agency Parent Company.

My career as centered on the intersection between between creativity, strategy and communication and I spend my time strategic planning for brands in various industries focused on creative, media, UX, and brand strategy.

What is Brand Watch?

Brand Watch is my blog where I write about anything strategy-related, from cool brand strategies, new consumer insights, industry trends or anything interesting I’ve noticed going on in the brand communications field.

I also sometimes like to write about non-brand related insights and stories. You will find these in the ‘Personal Blog’ section.

Get in touch

If you have any questions, feedback or suggestions, please email me at alex.k@u.northwestern.edu

For work samples, please check out my Linkedin and feel free to connect with me.

Finally, if you like what you read, please follow and subscribe to my blog via the side menu.

All the best, and I hope you enjoy my content!

Alex